A vision for the future of essentials–
Freedom for the modern dreamer,
fit for adventure and style
BRAND & PRODUCT CREATION
BRAND & PRODUCT STRATEGY
PRODUCT DESIGN DIRECTION
PRODUCT DEVELOPMENT
CREATIVE DIRECTION
PHOTOGRAPHY DIRECTION
FILM / VIDEO DIRECTION
CONTENT CREATION
BRANDED ECOMM
Co-founding UNX was a unique chance to redefine luxury essentials for the direct-to-consumer market. The goal was to create a brand that embodies freedom and evolution, appealing to a young, conscious audience. We focused on building a brand and product that aligned vision with actionable objectives.
APPROACH
I developed a comprehensive strategy for UNX, encompassing positioning, brand DNA, identity, and product development. The ‘you forever’ brand narrative inspired the signature icon and visual identity, influencing every facet of product design. The debut collection emphasizes sustainable, accessible essentials, merging style, function, and responsibility through intimate portraiture, candid style, and authentic interaction.
RESULTS
UNX emerged as a conscious design company, redefining luxury essentials and celebrating freedom. The debut collection, featuring plant-based fabrics and refined design, set a new standard in minimalism and sustainability. UNX is now synonymous with quality, style, and a brand identity that positions it for a new cultural era.
Target X Champion
