A VISION FOR THE
FUTURE OF ESSENTIALS
AND CONSCIOUS GENERATIONS

BRAND & PRODUCT CREATION
BRAND & PRODUCT STRATEGY
PRODUCT DESIGN DIRECTION
PRODUCT DEVELOPMENT
CREATIVE DIRECTION
PHOTOGRAPHY DIRECTION
FILM / VIDEO DIRECTION
CONTENT CREATION
BRANDED ECOMM

Fashion / Loungewear / DTC Culture / Sustainability / Ecommerce

Co-founding UNX was a unique chance to redefine luxury essentials for the direct-to-consumer market. The goal was to create a brand that embodies freedom and evolution, for conscious generations. We focused on building a brand and product that aligned vision with actionable objectives.

I developed a comprehensive strategy for UNX, encompassing positioning, brand DNA, identity, and product development. The ‘you forever’ brand narrative inspired the signature icon and visual identity, influencing every facet of product design. The debut collection emphasizes sustainable, accessible essentials, merging style, function, and responsibility through intimate portraiture, candid style, and authentic interaction.

UNX emerged as a conscious design company, redefining luxury essentials and celebrating freedom. The debut collection, featuring plant-based fabrics and refined design, set a new standard in minimalism and sustainability. UNX is now synonymous with quality, style, and a brand identity that positions it for a new cultural era.

ESTABLISHING BRAND STORY
CREATIVE DIRECTION
PHOTOGRAPHY
AND MOTION DIRECTION

We established core themed narratives for content, focusing on stills and motion, and emphasizing environmental, product, and detail shots. This approach resulted in a stunning collection of visual assets to use across channels. The “snapshot + cinema-style” flow and scroll gave viewers the freedom to explore the series of YOU / FOREVER stories and PAST FORWARD NOW collections.