PLUGLIGHTING.COM––
ELEVATING THE ART AND SCIENCE
OF LIGHT, ARCHITECTURE AND DESIGN
REBRAND
BRAND IDENTITY
BRAND NARRATIVE
VISUAL LANGUAGE
CREATIVE DIRECTION
ART DIRECTION
DESIGN
CONTENT CREATION
WEBSITE DESIGN
OPPORTUNITY
Since 1998, Plug Lighting has illuminated spaces with award-winning lighting solutions, architecture, and design, driven by conscious principles. Engaging with the founders to refresh their brand identity and online presence presented an opportunity to elevate their legacy and values, purveying their brand for a discerning global clientele.
APPROACH
Elevating Plug Lighting’s brand and digital experience to match their evolving identity was a unique challenge. We leveraged strategic storytelling, visual acumen, and cultural insight to craft a contemporary sensibility for the luxury lighting, architecture, and design landscape. By seamlessly integrating their heritage and ethos into a unified narrative about their Atelier, Artistry, and Artifacts of Light and Space, we redefined their online platform for enhanced visibility and a globally resonant visual design.
RESULTS
Plug Lighting’s revitalized brand architecture led to significant year-over-year growth post-launch. The transformative branding and innovative digital platform design showcased their mastery in the art and science of light, architecture, and design to a global audience.
Artifacts
by The World’s
Finest Luminaries
ESTABLISHING BRAND IMAGE,
CREATIVE, PHOTOGRAPHY, MOTION
CONTENT DIRECTION
Plug Lighting Atelier’s founders encouraged a unique elevation of their visual aesthetic. We delved deep into their historic content, rebuilding and refining a new image library from a vast range of existing and new assets. With a curatorial and art-directed approach to photography and motion content, we crafted an artistic yet engineered image direction. This design language was applied across all their artifacts (products) and artistry (projects), developing curated environments and sculptural products that conveyed the sensorial story of light and space.
We established an ‘art and science’ narrative for content, focusing on stills and motion, and emphasizing environmental, product, and detail shots. This approach resulted in a stunning renewed collection of visual assets for Plug Lighting to use across channels. The “museum-style” flow and scroll gave viewers the freedom to explore the Plug Lighting Atelier, Artistry, and Artifacts.
UNX
