An expression of the brands
multi-cultural, trans-generational complexion.
Inspiring the practice for a diverse,
universal community.

BRAND POV
BRAND IDENTITY
VISUAL STYLE PLATFORM
CREATIVE DIRECTION
PHOTOGRAPHY DIRECTION
FILM / VIDEO DIRECTION
EDITORIAL / ADVERTISING
CONTENT CREATION
DIGITAL DESIGN
BRANDED ECOMM
IN-STORE BRANDING

Fashion / Fitness / Culture / Sustainability / Technology / Environmental / Retail / Ecommerce

Manduka is a sporting goods outfitter rooted in yoga making its move from hardgoods to launching technical apparel. Tiff Seale joined Manduka in building a first in class brand to invite a new conversation on yoga, culture and creativity and launch its debut apparel collection honoring the diversity of humanity and the practice. Tasked with crafting a point of view and fresh aesthetic that would evolve Manduka’s brand personality, perspective and purpose. Worked closely with the executive team on high level identity strategy, concept and themes–bringing in the production team and aligned with in-house marketing and product to establish an immersive branded experience.

Universal nature as the highest form of technology.
Moments of our journey, where we experience and express the outer world as a wondrous connective force in our lives.