Menu
  • XTERRA 12 x 18
  • XTERRA 12 x 18-1
  • XTERRA 12 x 18-2
  • XTERRA 12 x 18-3
  • XTERRA 12 x 18-4
  • XTERRA 12 x 18-5
  • XTERRA 12 x 18-6
  • XTERRA 12 x 18-7
  • XTERRA 12 x 18-8

Xterra

Role: Created the brand story, language & visual themes for the original XTERRA including– the events, broadcast, online and environmental media as well as product branding. The global event series began in America, setting out to champion human potential, and evolve their international presence. The XTERRA calling is now heard through out the world. The events circle the globe challenging the worlds top & most spirited athletes. The ‘X’ mark swims, rides and runs all over the world into the outeractive.

Services/Deliverables:
Brand Story Platform
Logo / Identity Design
Campaign Creative
Creative Direction
Photography Direction
Signature Art & Copy
Print & Digital Media Design
Advertising & Catalog Design