Role: When Target was ready to launch C9 by Champion, I was introduced to Targets main Ad Agency– PetersonMillaHooks. I was contracted by PMH to conceptualize, create and deliver a distinct athletic campaign, direction and full creative roll out for the launch of C9 by Champion at Target. The vision was clear and iconic for both motion and still. The fusion between the Target red and Champion C9 orange– depicting the energy of various athletes, in the wide range of C9– outfitting their Champion motion. I consider it a great honor to have been invited into PMH for this launch, a series of refreshes, and further assignments with one of the best creative agencies– on one of the most outstanding retail accounts in the country. I’m thankful for the opportunity to have worked with Dave Peterson– Creative Chief, and his amazing team at PMH. This campaign lived for a solid 6 years of exponential growth.
Brand Creative Launch
Brand Campaign Refresh
Photography story & Image Design
ISM & Outdoor
Event & Environment Design