Role: My creative team (4 of us) worked with Rusty himself, to design & develop emotive, unexpected ideas for the youth lifestyle market. The synergetic relationship with Rusty and his marketing lead allowed us to deliver epic & successful creative with some amazing results. 35 million in additional revenue during the life of campaign. The ‘IMAGINE’ Campaign won “CAMPAIGN OF THE YEAR”, voted by the Surf Industry Manufacturers Association (SIMA).
Campaign Creative Development
Photography Direction & Logistics
Creative Direction & Design
Copywriting (Andrew Smits, Jason Heffron)
Account management (Andrew Smits, Michael Rosenfeld)