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Manduka

Role: Created new brand theme ideations with cultural expressions & contemporary art around current product offering. Developed a story & thematic visuals for a product collection with fine art & design applications– entitled the ‘Manduka Lyrics’ series “For a new rhythm of being” with ‘Now’, ‘1ness’, ‘Om’ & ‘Namaste’ themes for a modern collection of luxury tee’s & accessories for yoga. Designed & produced messaging, still & motion photography, & graphics.

Services/Deliverables:
Creative Direction
Conceptual Art&Design
Collection Theme Development
Product & Package Graphic Design
Copywriting
Photography
Lookbooks
Online media
Promotional Reel